Luxury fashion powerhouse Louis Vuitton has once again turned to the world of sports to enhance its brand image, this time by enlisting the talents of San Antonio Spurs rookie Victor Wembanyama.

According to reports from GQ magazine, Wembanyama is set to become the newest face of the renowned label, marking an exciting development in his burgeoning career. In an exclusive interview with the men’s lifestyle publication, Wembanyama expressed his excitement about the collaboration, describing it as “the best partner I can think of.” He further elaborated on his decision, citing Louis Vuitton’s reputation for French excellence and expertise as key factors that attracted him to the partnership.

Louis Vuitton echoed Wembanyama’s sentiments, highlighting his commitment to excellence and his alignment with the brand’s values and aspirations. In an official press release, the fashion house lauded Wembanyama’s trailblazing career and noted his potential to follow in the footsteps of founder Louis Vuitton himself.

This partnership with Wembanyama is just the latest in a series of collaborations between Louis Vuitton and prominent athletes of color. Last month, basketball icon LeBron James starred in a campaign for Pharrell Williams’ LV Spring/Summer 2024 collection, showcasing the brand’s commitment to diversity and inclusion. In 2021, tennis sensation Naomi Osaka was also named a brand ambassador for the maison, further solidifying Louis Vuitton’s dedication to partnering with individuals who embody excellence and drive.